• Senior Strategic Planner

    Requisition ID
    2018-4949
    # of Openings
    2
    Job Locations
    US-FL-Miami
    Category
    Strategy and Planning
  • Overview

    If you like cars and want to work on a car brand that is re-inventing itself from the ground up, this might be the role for you. We are looking for someone who is part creative strategist, part qual/quant researcher, and part client whisperer to lead the day-to-day strategic needs of our Mazda business. These are some of the specs you should have under the hood to kick butt in this role:

    Responsibilities

    • 4+ years of agency brand planning experience working hand in hand with creative, account, and media teams
    • Obsessed about spotting big ideas and making great creative work that people feel proud of
    • Comfortable leading complex qualitative/quantitative studies and presenting them in sleek decks
    • Excited about sales data, consumer insights, and brand metrics and weaving all of it into stories 
    • Full command of research tools like Simmons, Maritz, and Polk (or quickly learning them)
    • Used to being a client everyday go-to resource for strategic questions and needs
    • Be driven and do things without being told
    • A major plus: automotive experience
    • A nice to have: Bilingual (English/Spanish) 

    What else you can expect:

    We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.

     

    Qualifications

    Bravo is a full-service Hispanic marketing and advertising agency. For over 36 years Bravo has helped clients capitalize on the growing US Hispanic and Multicultural opportunity in America.

     

    We bring together a special blend of people, capabilities and resources to serve clients in an integrated and effective manner with solutions that span the consumer’s entire purchase decision journey across brand, digital, and retail channels.

     

    Over 160 marketing professionals from 22 countries that are proven, multicultural and multi-disciplined. Bravo is headquartered in Miami, Florida with presence in New York, Costa Mesa and San Francisco. The company’s client roster includes beIN SPORTS, Campbell’s, Chevron, Coca-Cola, Mazda, Miller Coors, Pfizer, Purina, Techo, Wendy's. To read more about Bravo, visit http://www.bebravo.com.

     

    Y&R is one of the leading global marketing communications companies.  It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, to name just a few, as well as global marketing practices like Tech.YR and Y&R Sports Group.

    Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients.  Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

    Y&R is a member of WPP, the world’s largest communications services group.

     

    We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.

     

    We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world.

    Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.

     

    Y&R is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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