• SEM Senior Manager

    Requisition ID
    # of Openings
    Job Locations
    Data and Analytics
  • Overview

    Search Engine Marketing (SEM) Specialist is part of a team of energetic, passionate Online Marketers. This position will be hands-on in the day-to-day management of SEM campaigns pushing to drive new customers to clients at an effective cost.


    Core Responsibilities for the SEM Specialist include:

    • Hands-on Bid Optimization to CPA Targets
    • Utilization of Proprietary SEM Tool
    • New Keyword Development and Testing
    • Ad Copywriting
    • Competitive & Market Analysis
    • Execution of New SEM Strategies
    • Measurement of Results and Reporting
    • Planning & Implementation of SEO
    • strategies

    Required Skills & Qualifications:

    • An analytical mind, natural curiosity and an interest in the SEM industry are a must.
    • Bachelor’s Degree required.
    • 5 or more years of SEM experience.
    • Bi-Lingual (English & Spanish)
    • Google Advertising Professional Certification a plus.
    • Experience with search platforms/technologies; for example Kenshoo (Bid Management), Marin, DoubleClick
    • Search, etc. required.
    • Should be knowledgeable about the role of search and display, optimizing the two, and understanding and
    • articulating search’s strategic role.
    • Experience with the MS Office Suite, especially strong Excel skills required.
    • Excellent written and verbal communication skills.
    • Must be detail oriented, self-motivated, resourceful, and quality-driven.
    • Ability to thrive in a fast-paced, constantly evolving, dynamic environment.
    • Ability to work independently as well as work in a team in a collaborative, problem-solving environment.


    What else you can expect:

    We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.


    Bravo is a full-service Hispanic marketing and advertising agency. For over 36 years Bravo has helped clients capitalize on the growing US Hispanic and Multicultural opportunity in America.


    We bring together a special blend of people, capabilities and resources to serve clients in an integrated and effective manner with solutions that span the consumer’s entire purchase decision journey across brand, digital, and retail channels.


    Over 160 marketing professionals from 22 countries that are proven, multicultural and multi-disciplined. Bravo is headquartered in Miami, Florida with presence in New York, Costa Mesa and San Francisco. The company’s client roster includes beIN SPORTS, Campbell’s, Chevron, Coca-Cola, Mazda, Miller Coors, Pfizer, Purina, Techo, Wendy's. To read more about Bravo, visit http://www.bebravo.com.


    Y&R is one of the leading global marketing communications companies.  It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, to name just a few, as well as global marketing practices like Tech.YR and Y&R Sports Group.

    Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients.  Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

    Y&R is a member of WPP, the world’s largest communications services group.


    We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.


    We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world.

    Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.


    Y&R is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.


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